Goal: Create a mobile app concept designed ease meal prep by bringing recipes, meal planning, and shopping lists into one place.
My Contribution: I focused on the research, logo design, and interface development of the loading screen, home screen, and camera feature, translating the team's concepts into polished, cohesive interfaces.
Here's a bit more about our process:
After researching needs in college communities, we decided to focus on student meal prep and food waste.
We came up with a problem statement:
"To promote home cooking and avoid food waste by streamlining the process of finding recipes using already-owned ingredients."
In our research, we included competitor analyses and user interviews.
Next, we came up with user personas, a storyboard to match their experience, a user journey map detailing emotional goals, touchpoints, pain points, and solutions, and mocked up a user flow diagram for the application itself.
Additionally, we developed branding guidelines and an overall visual identity communicating warmth, ease of use, and friendliness.
Using all that, we created our lo-fi mockup in Figma.
After we started building out the app, we used a moderated usability testing method by getting real-time feedback from testers to get feedback and implement updates to our design.
We found issues such as icon confusion, user flow, and lack of instruction, and we used that feedback in our updates.
After an iterative process of feedback and updates, we had the prototype for our finalized product: